In case you haven’t heard, 2000trees has won a national award! Our man Andy explains how it feels to win the coveted Grass Roots Festival gong and why we are looking forward to 2014 so much.
In other news, our Xmas Ticket Special Sale is almost over with £5 off 2013 prices – you’ll never see the like again so why not buy yours here.
And the Grass Roots Festival Award 2013 goes to… 2000trees!
It was quite a start to the week for 2000trees and my hangover on Tuesday was testament to how much it meant. We partied hard after hearing we’d won the Grass Roots Festival Award, handed over by comedian Phil Jupitus at Camden’s Roundhouse recently. We were shocked, genuinely, and as a result the free bottle of vodka we received alongside our trophy lasted very little time as we shared it among friends. In short, we celebrated!
Though you may not realise it, dear reader, the award was your way of saying thanks to us for organising 2000trees. You see, the voting was done by you, our amazing fans, which means you thought us worthy of this accolade and voted in your droves (500,000 people voted across the UK this year). The fact that you made it happen is sincerely the best bit about winning. Thank-you.
The UK Festival Awards team described the Grass Roots Festival Award thus:
“Often the best small festivals spring from an organic labour of love and a long-time dream which has been shared by thousands more. These festivals should be celebrated, not just for the courage, vision, commitment and often personal sacrifice invested by their organisers, but also because they never forget where they’ve come from, supporting their local communities and new music along the way while retaining an independent spirit and resisting commercial saturation. All hail the grass roots festivals and their creators!”
We are over the moon to win a national award. I’ve done a couple of media interviews and they are already asking how we can top this triumph next year. Plus Rob, Si and I were asked to do a video interview straight after getting up on stage to collect the award, I would love to see the tape!
We’ve come a long way in the past seven years and we’re incredibly proud of our roots – a heritage of anti-corporate independence, striving to put the festival atmosphere, fun and friendship at the heart of our ethos, plus a commitment to staying small, which all continue to this day. 2000trees was started by six friends sat around a camp fire at a major music event, I won’t say which one but if you know us you probably know its name. We were fed up with it all and had an idea…
We started with a blank sheet of paper and a commitment to always look at it from the point of view of a festival fan first. We have remained true to that goal and are driven ever harder to succeed with that vision, due to the loyal and at times overwhelming support of you, our festival ‘family’ of dedicated fans, who arrive each year come rain or shine.
You share our journey both at the event and with social media conversations, likes, shares and comments throughout the year, brightening up the 11 months we’re not in a field at Upcote Farm. And so you share this award with us – the icing on the cake of a good year for the festival.
People have often asked me whether we ever thought we would get this far and honestly, we didn’t even know if we would do a second one because the first was so tough. But we did, we love doing it and we will continue to do so, as long as we get the support of festival-goers who share our vision that small is beautiful.
But we’re always striving to develop the festival further. And one of the best ways we’ve continued to move forward each year is with a good mutual understanding with people who buy our tickets. We listen to all your ideas for new and underground British bands to book, layout improvements and interesting ideas. You guys are LEGENDS and make it all worthwhile, especially at the event itself. And that is surely the best medicine to get us all focused on making 2014 the best year yet.
We have a few surprises up our sleeves for next year and we’ll have more details on these in the New Year… watch this space. Plus we’ll have to rename the secret area in the woods as many of you have now found it!
There will be challenges ahead, especially in a world where corporate sponsorship helps big festivals to overwhelm you with advertising and the lion’s share of media coverage. But as fans of 2000trees you’ve already proved that you can see past all the hype. By supporting a small, independent music festival you are supporting new and underground British music, a wealth of independent traders, the Gloucestershire economy and much more.
Also, I must give a shout out to our weird little sister ArcTanGent Festival, which also won an award in only their first year. Really well done guys.
Finally from me, I’d like to thank all of the people who have helped us this year behind the scenes. You know who you are, we love you and we will welcome you back with open arms next year to make 2014 – our eighth event – better than ever before.
So raise a glass, to enjoying the festive season and thanks to one and all. Roll on the summer!
Andy Rea is one of six friends/founders of 2000trees and by day runs his own company, Redtarn PR & Events.